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Notts County FC Football in the Community [FITC] are successful in their bid to win £50,000

FITC’s early-intervention schools project, named “Primary Goals 2” [PG2], has secured £50,000 funding from the Big Lottery through ITV’s The People’s Projects. FITC went head to head in the two week voting period with four other projects from the Midlands and managed to secure enough votes from the public to bring the funding to Nottinghamshire.

FITC designed a unique schools’ project which, as a result of this funding, will be available for more schools for another year. The campaign saw Notts County fans, parents, community members, school staff and the general public support the voting campaign.  The campaign featured a personal letter from iconic ex-Notts County captain and Scotland player, Don Masson, a special guest appearance from Notts legends Jimmy Sirrel and Jack Wheeler, as well as current players, Alan Smith and Jon Forte.  Notts County mascots, Mr and Mrs Magpie were also involved in the action, starring in the social media campaign. 

The PG2 sessions will be delivered in primary schools from September and will work with all pupils and specifically with those who are identified as struggling socially and emotionally with low confidence or displaying poor, disruptive or withdrawn behaviour. The aim of the project is to identify concerns early in order to help break the cycle of negative behaviours. PG2 uses multi-sports activities and interactive workshops to combat these issues and has already been a success through a one-year pilot, which impacted on children both socially and emotionally as mental and physical wellbeing improved.

Dave Crooks, Education Manager at FITC is thrilled with the vote’s outcome and wants to thank the voting public: “This magnificent accomplishment is the result of thousands of people from across Nottinghamshire, and in some cases beyond, believing in and voting for PG2. The money we receive will go towards improving delivery of this powerful project to more schools and children within Nottinghamshire. We believe that by working together with school staff we can improve achievements, attitudes, attendances and positive behaviours whilst reducing social isolation. FITC would like to thank everyone who got involved with our campaign and provided us with their fantastic support.”


If you’re interested in having Primary Goals 2 delivered in your school next September please contact Dave Crooks on 0115 955 7215 or email

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